The Fundemental Skill Every Business Needs

One of my beefs with virtually every multi level marketing company out there (at least the ones I’ve been involved with) is that they all lack what is perhaps the most important skill for ANY business, and that is…

MARKETING

Most MLM company owners would rather you just learn how to talk to your friends and family about the business, and build it on word of mouth alone. The problem with this strategy is most people don’t have a big enough circle of influence to actually build a business with this very small market

What happens when they run out of people to talk to?

Well they are force to either quit, or maybe an enterprising upline will encourage them to buy some leads and start cold calling or “dialing for dollars”. In either case, the distributor is doomed for failure as they are not being taught good solid marketing fundamentals

It’s so sad, because there are literally over 1.5 Billion people on the internet right now and all you need to do is figure out how to segment that massive pool, and to market to them.

If you find yourself struggling, take some time for some honest introspection: am I being taught how to really market, or am I like a sheep being led to the slaughter?

Once you master how to market online, generating 100 unique, highly qualified prospects into your sales funnel is trivial… when was the last time you gave 100 presentations in a single day?

Until next time…

David A. Hanson