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Written by Dave on January 5th, 2010

Why Use a Multi-Tiered Sales Funnel?

If you are marketing a high value and presumably high profit product or service, a muli tiered direct sales funnel may have strong benefits for you and your bottom line.
A multi-tiered sales funnel is a strategic marketing model that guides customers through a series of upsells that culminate in your ultimate high value product.
First recognize [...]

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Written by Dave on January 4th, 2010

What is a Multi-Tiered Direct Sales Funnel?

A multi tiered sales funnel is a powerful marketing concept that can dramatically improve your chances of optimizing your sales and marketing creative pieces, improve your conversion rates, and return on investment and ultimately selling more high value high profit products.
So what is it exactly?
It’s a marketing model that integrates a series of upsells to [...]

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Written by Dave on October 26th, 2009

Crafting a Winning Ad

Internet marketing allows for fast testing, tracking and tweaking of your advertising. And no system demonstrates that better than Google Adwords.
It works so good it’s addictive (more on that in a another post…)
The first goal of course is to find a small set of keywords that very precisely target your ideal customer, and that get [...]

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Written by Dave on September 24th, 2009

Ideal Network Marketing Company

A great question was asked in one of the forums that I’m a member of:
Is there such a thing as an ideal network marketing company to join when using PPC (and social media marketing)? Are there some features that we should look for? e.g. High ticket items, etc. I am not asking about the normal [...]

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Written by Dave on September 24th, 2009

A Lesson From a Car Battery

I had to change a battery yesterday for my son’s Sebring. He’s off to college, and decided not to take it with him so it sat around for a few weeks while we figured out what we want to do with it.
Tuesday I tried to start it and, as you guessed, deader than a [...]

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Written by Dave on September 3rd, 2009

The Fundemental Skill Every Business Needs

One of my beefs with virtually every multi level marketing company out there (at least the ones I’ve been involved with) is that they all lack what is perhaps the most important skill for ANY business, and that is…
MARKETING
Most MLM company owners would rather you just learn how to talk to your friends and [...]

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Written by Dave on July 16th, 2009

Working With the Law of Averages

In any marketing that you do, either offline, or online, certain ratios begin to develop. These ratios allow you to plan, test and tweak your marketing message.
For example, on a good lead capture page for the MLM niche, you should expect to have to send between 5 to 10 visitors to your page to convert [...]

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Written by Dave on January 19th, 2009

Dominating PPC

My favorite marketing method by far is Google Adwords.  I’ve used it for the past several months, and really kicked it up a notch when I jumped on the pre-launch of a training program offered by Mike Dillard’s PPC guru, Jim Yaghi.
I applied what I learned from the training and now routinely generate 25-40 leads [...]

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Written by Dave on December 10th, 2008

Using Social Media Correctly

I see SO many people using social media wrong, it drives me crazy. You know sites like twitter, facebook, myspace and youtube to name just a few.
So if you’re just learning how to use these sites to build your business, I want to share a video from one of the most brilliant marketers alive, Perry [...]

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Written by Dave on October 17th, 2008

Stop Bugging Your Family and Friends…

Are you tired of bugging friends and family and spending a fortune on worthless leads? Are you sick of using tired worn out OLD SCHOOL marketing to build your MLM business?
If so, you’ve come to the right place.
Hey there, this is David Hanson from Eau Claire, Wisconsin. I want to thank you for investing a [...]

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