Božidar Novak on Crisis Communications
July 12, 2008
Crisis Communications are a specific branch of public relations. They have evolved from public relations as the need for PR experts in crises started to increase together with the incredible pace world’s economy experienced in late 1990. Božidar Novak knows that for a successful crisis communicator, the knowledge of public relations, media relations and management skills is crucial. The main difference between a crisis communicator and PR expert lies in required management skills. Crisis communicators must be experts of specific industries they work with. They have to have technical and business knowledge on the industry they deal with. See a webpage of Božidar Novak on Crisis Communications.
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