Power Recruiting Strategy
Network marketing is an incredible business that is built on the foundation of team work and relationships.
The fastest and most exciting way to build a network marketing organization is by finding a unique product marketed through a multilevel pay plan, that you truly believe in, that has almost immediate results for your customers, that is highly consumable.
A product such as Xango fits the bill perfectly.
Once you have found such a match, the early and best strategy is to share your product (and opportunity) with everyone you know. But focus on the product first, as happy customers make for a more stable long term income.
This form of word of mouth marketing is termed "warm marketing" since you are just talking with people you know. If the product is exciting, fast acting, and highly consumable, you can build a wild fire of enthusiasm without ever having to go onto the more challenging forms of recruiting.
Xango is an excellant case in point. In vertical growth - sales of $40 million in it's first year, just turned two and doing about $16 million per month. This doesn't happen unless there is a lot of excitement about the product and opportunity!
Okay, you came here to learn about recruiting strategies, and all I have been talking about is finding a great product. Well, I'll be honest, I spent three years of my life with another company, and was never as excited about the product family as I am with Xango. This enthusiasm has helped lift the cloud over my eyes of what it takes to build.
If you are not fully committed and personally sold on the product you are marketing, stop now and GO FIND ONE that does excite you. Don't waste your time like I did!
Once you venture out of your warm market, recruiting success becomes much more difficult. It turns into a simple game of working the numbers, no different than any other sales process.
We have an outstanding radio coop that can really get you moving in a postive direction. It provides hot prospects calling you from ad's placed on the radio. The ad's have been running on over 200 christian radio stations for two years now, and have produced excellent results. The beautiful thing about the coop is it's a complete step-by-step system that you can be up and doing productive work on your business in 24 hours!
For the more seasoned networker, or someone who wants to really take the bull by the horns, we offer a power recruiting system that is geared towards contacting experienced network marketers. With this approach we don't invest in expensive leads, but rather take advantage of the law of averages to build our team.
We've put the power recruiting system on steroids with the development of our push button magnetic recruiting system. Put the power of the internet to work for you attracting experienced network marketers. It's a beautiful thing!
So what is the best, most successful way to venture out of your warm market? That's up to you. I like introducing new people to the radio coop since it's a complete system that even the newest newbie can be up and productive in a matter of a couple hours.
Using magnetic recruiting coupled with power recruiting is more cost effective but also takes more time to learn how to implement. But if you want to be a leader in this industry, this is the way to go.
The choice is yours.
