Imagination Is The Key
May 27, 2008
How To Change Your Life Setting Goals
Napoleon Hill, in his perennially popular book, Think And Grow Rich, goes into great detail about the seminal role of imagination in business success.
He talks about two types of imaginative faculties: “synthetic” imagination and “creative” imagination.
Through synthetic imagination, a person arranges old concepts, ideas, plans, and business models into new combinations. Now while nothing new is created, the new pattern yields surprising results.
For example, the self-help grocery store where customers do all the work of shopping is now very familiar to us, and we can’t even remember when things were different.
However, the original business model was to have people come up to the counter of a shop and present their list to the sales clerk who would then run around the store and fetch it for them.
Now, with the use of aisles, clear directional signing, and shopping carts, the job of a store is to keep it stocked and check people out.
In fact, even this idea of checking people out is becoming obsolete, with many stores now offering people the option to check themselves out. Thus, the customer does all the work. Pulling out and wheeling the shopping cart, selecting products, and checking themselves out, and carrying their own bags to their cars.
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