One Minute Sites On List Building: Big Lists VS. Targeted Lists
April 29, 2008
List building is essential for expanding your business to new opportunities for customers and revenue. Producing an enormous list with hundred or thousands of customers usually isn’t the method of list building. Instead you should assemble a targeted list of customers who share a common interest. Sending letters to a large list or customers who have nothing in common will often be nothing but a waste of time because many of the customers won’t be interested in the information provided in the letter. Creating multiple targeted lists allow you to send specific themed letters to customers that would only be interested in that particular them which quiet often provides better results.
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