Bozidar Novak On Issue Management Experts And Pr
July 6, 2008
Public Relations profession is following the natural development of all professional business fields. As many others, Bozidar Novak, Adriatic Public Relations expert, started pr business with media relations and producing press releases and in course of time developed his company SPEM Communication group into regional leader on strategic communications. Back in 1990ies the strategic communications business was all about establishing conversation between client’s lower management and the media, occasionally involving the CEO into the picture, but this changed in 21 st century.
The internet surely played a great role in the change Public Relations experts are experiencing for some time now, the term “media” became must more indefinable and broad. It is falsely believed that communication experts like Bozidar Novak are the firefighters, called only when things get seriously out of control. So the job of strategic communications is to keep client’s on a safe distance from possible crisis situations. And yes, there is a good reason why public relations are called Relations, it is a profession that cannot bring its best results in a role of “ex post” operators.
Therefore Bozidar Novak suggests that Public Relations need to be a self-understanding and all present part of each strategically oriented company, especially if the company quotes on stock market. There are those bitter events of multinationals loosing enormous amounts of money owing to badly timed or poorly managed crisis, that remind us on how fragile the image really is. There is too much on stake for a responsible company to gamble with its international image, and there are good financial reasons why not to do it as well. Communication errors are simply unacceptable. In era where a single bombastic piece of story circles the world several times in a second, the reputation is a fragile capital.
Bozidar Novak witnessed many bad communication decisions that ruined the reputation of some successful companies worldwide. A simple but strong recognition, stated in Bozidar Novak book called “Crisis communications and issue management”, is that if a company, socially strongly integrated, loses its image, it loses all. Bozidar Novak also believes that a successful communication advisor needs to have sector and industry specific on field experience to be able to anticipate client’s communication challenges.
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Here is a great free tool to use to manage your public relations on the internet and do damage control if necessary. It basically allows you to monitor any time a specific keyword about your company, your name or product comes up somewhere online.
http://www.strategicprofits.com/tools/whos-been-talking-about-you/