What’s With the Amway Commercial?
Last night as I was winding down after the soccer team I coach had their latest victory, you know checking email on my laptop while my wife watched TV… and out of the blue a full blown advertisement for Amway.Â This was a corporate ad that highlighted all of their brands: Quixtar, Nutralite, etc. building their brand, trying to improve their image.
After I thought about it a while, I guess it kind of makes sense. Amway has been in the news with a rather negative light lately; usually doing the right thing but in our industry image a perception can have very large effects. They have a bit of work to do to gain their distributors confidence back maybe?
What do you think?